June 10, 1948…Bond’s Ice Cream in Montclair, NJ filed for a trademark for a legend. The owner of one Newport Creamery worked out a deal with Bond’s to use the name until Bond’s went bankrupt in the early 1970’s. The Newport Creamery bought the name for a mere $1000.00.
What was this name? Awful, Awful.
What is an Awful Awful? According to Quahog.org Website
As Newport Creamery‘s advertising copy has been known to say, “It’s a drink!”
Specifically, an ice cream drink. Even more specifically, a blend of flavored syrup, milk, and a secret frozen ice milk mix. The ice milk differentiates the Awful Awful from its cousins, the Cabinet and the Frappe, and from its evil twin, the Friendly’s Fribble Shake. Awful Awfuls are most readily available in Chocolate, Vanilla, Coffee, Mocha, Strawberry, Mint Chocolate, and Orange flavors, but can be made from any flavor syrup (ipecac-flavored Awful Awful anyone?). They’re “Awful big, awful good,” and if you can drink three at a sitting, the fourth one is free!